How are shoe stores displayed?

When it comes to shoe shops, I believe many shop owners will want to say that as long as the brand's influence is large enough and the price is reasonable, the customer flow will naturally go up. In fact, shoes should be more careful to do it display, because the shoe brand is now more and more difficult to meet the needs of customers, when we are shopping in large shopping malls, how can we in many shoe stores at a glance can let customers shine? This requires us to put a lot of effort in the visual attack, let me introduce to you how the shoe store display and what display skills.

How can shoes be displayed more aesthetically?

Beautiful

(1) By leather: different styles and colors can be displayed on the same shelf according to "a group of leather";

(2) Complementary color matching method: the same color matching display, the use of color difference, each other to form a sharp contrast; (3) Decorative decoration display: Place some small ornaments (sod, dried flowers, etc.) next to the shoes, which can make customers interested, produce positive associations and stimulate their desire to buy.

Prominent

(1) In the sight: place fine shoes to improve the gear and attract customers' attention;

(2) In sight: place the best-selling shoes, new shoes, running quantity shoes;

(3) Under the sight: casual shoes, elderly shoes, broken size, treatment shoes

Orderly

(1) Men's shoes and women's shoes should be displayed separately, meanwhile, the sense of order is the most important;

(2) Fashion shoes and casual shoes should be displayed separately for the convenience of comparison and selection by customers

Seasonal

(1) Different seasons of shoes, such as sandals and sandals should be displayed separately;

(2) When shoes change season, the out-of-season shoes should be set up into the "product counter" for special treatment in time, so that the new shoes can be timely on the cabinet

Clean

(1) Placed in the shoe store in the decoration should be clean and tidy, in order to highlight the shoes "temperament

(2) placed on the shelf shoes to keep clean and tidy, remove the shoes inside the paper and rubber paper, check the leather jewelry, to ensure that the sample shoes without quality problems.

Theme Clear

For example, summer display theme should be fresh and elegant, autumn display should pay attention to the layout of the whole display integrated.

Improve the freshness of goods

Generally, customers go shopping once a week. They are easy to get tired of the constant decoration of shoe stores. Therefore, the display should be changed according to the rules of customers' shopping, so that it can be changed constantly, every week and every month.

Space

The practice of blindly filling all the space is an effective use of space, but it leaves consumers with a feeling of crowding, pressure and low product quality. Like the white space effect in the design.

Space has the following meanings: strength, spiritual meaning that cannot be expressed in words, the transmission of a certain feeling, invisibility, silence. Therefore, the composition of shoes and shoes should be considered to leave enough space, especially for the image or explosive style should be so. The distance between collections in the art museum is very wide and the viewing space is large, which can not only set off the advanced sense of the objects, but also allow people to have a comfortable space to concentrate on the viewing. External window display area, which is the key to attract consumers into the store, often in the street to see some shoe stores, beautiful stores, luxury decoration music noise, advertising leaflets are overwhelming, but have seen, just a glimpse of it, leave no deep impression. In fact, a good sign, a personalized store name, and a clean window are often more representative of a store's characteristics. The design should be clean and bright, regardless of the electricity bill. The shoes inside must be personalized and eye-catching. Shoe display area, sales display, to give consumers the overall feeling.

How are shoe stores displayed?

Window Area Display

Before entering the store, a good window is equivalent to the face of the store. It can not only well display the style of the store, attract customers' attention, but also deepen consumers' impression by differentiating itself from other stores. Can directly show the outline of the shoe in the beam, let a person at a glance. Color can also be used to attract the attention of the consumer. Scenes can also be created to show the shoes

Shoe Store Interior Design Display

Since the external display has been done well to attract consumers into the store, the internal regional display determines the length of time consumers stay in the store, and also determines whether the final consumption. Generally speaking, after entering a store, consumers usually look at the whole store before they start to buy. In view of consumers' habits, the following areas should be distinguished

Wall Display Shelves and Showcases Area Display

Traditional store fixtures are arranged along the wall, and shoes are displayed on each shelf, with a gap of more than 20CM between different shoes. However, if the shelf and the wall cabinet to a little creative, to create a difference from the ordinary shelf effect, will it be more attractive?

The shoes will be placed according to the color classification, create the size of the color block effect has a dynamic. For example, the use of clean, clean materials, such as white shoe cabinets and pure shoe boxes, embodies a sense of authenticity, slow fashion, while expressing a sense of honesty to the customer. Hanging different colored disks on the wall and placing shoes on them is both interesting and eye-catching. Repeat displays can also be used to highlight key items.

Middle Island and Table Area Display

The Middle island area is an attractive area second only to the shop window. When displaying, it will generally make the effect of high and low at random, or use the atmosphere props to set off, so as to make it more attractive. The goods in the middle island area need to be replaced frequently to give consumers a feeling of constantly on the new, increase the sense of freshness. For example, the whole shop is dark, but Nakajima uses white, attracting people's attention. Shoes placed high and low, distinct layers. Use exaggerated modeling props to attract distant consumers, so as to pay attention to the display of goods below.

Other Small Areas Display

In a corner of the store or a dark corner of the humble, people flow, less easy to waste the store of effective utilization, or using a combination of pp goods such as atmosphere props to make scene, use lamplight to build atmosphere, able to efficiently store every place, and to enhance the overall appearance of the store level, let consumer experience is better. For example, by hanging shoes on the top of the store, the unique creativity and perspective can play a strong attractive role, so as to make customers stay in the store for a long time, and finally guide consumption.

The above mentioned areas are places that need to be paid attention to, and one point can not be ignored, that is, the overall environment of the store, just imagine, if a few areas do well, but the overall is bad, will let consumers only distant view not close to play. In addition, the shoes are on display, always clean up their act, adjust the position, keep fresh, not only can let the shop clean and tidy, can also enhance the overall grade

The above is a summary of the display methods of shoe stores. In fact, many people will say that the display is reasonable, and the general methods can be used for reference. However, we should pay attention to the fact that there are still many differences between different products. Only in this way can it stand out in many stores